Selecting staff with the right qualifications is highly complex in Emma’s role. “Our teams maintain shelf space for branded manufacturers in retail, carry out merchandising campaigns in stores, install in-store displays, service electronic equipment in retail or support sales teams in the field. Every job is different,” explains Jarvis.

For each of these tasks, the planning team at Service Innovation Group UK must identify those within the large frontline workforce who have the right skills, are close enough to the location and still have available capacity. Using conventional tools such as phone and email, this would take days. Celero One’s SaaS solution includes an integrated booking module that automates this process. “This booking module helps us enormously,” says Emma Jarvis. “At the push of a button, the right frontline workers are assigned and pinned.” Field staff receive a notification directly on their smartphone via the Celero One app. “Acceptances and rejections reach our planning team within minutes through the Celero One software – and the workforce is ready to go.”