Overcoming
language barriers
Clearly structured work instructions that can be automatically translated into multiple languages using AI: with Celero One, the wide range of languages in multinational teams is no longer a problem.
Knowledge | April 30. 2026
One team, many languages
The foundation of teamwork is communication. And a prerequisite for this is speaking the same language. However, this is not always guaranteed in large, multinational teams, as is typical in field work. It is not uncommon for team members not to speak the local language. Sergio Castaño Garcia from Service Innovation Group España can certainly confirm this. From its headquarters in Barcelona, the company manages a workforce of several hundred people deployed across Spain. Employees are responsible for shelf maintenance in retail, carry out merchandising campaigns at the point of sale, install in-store displays and handle sales tasks in the field. “One of the biggest challenges is communication: it is crucial that all team members clearly understand what the task is,” reports Sergio Castaño Garcia.
To ensure this works smoothly, it takes more than just powerful workforce management software. The software must also be able to overcome language barriers – quickly and without additional effort.
AI-powered automatic translation into 34 languages
At Service Innovation Group España, this is made possible by the Celero One workforce management software and its integrated AI-powered translation tool. It allows all work instructions created within the workforce management software to be automatically translated into currently 34 languages at the click of a button. This translation function is not only available to project managers at headquarters. Each individual member of the workforce can also display work instructions in their preferred language. This ensures that everyone knows exactly what needs to be done, even if they do not speak the same language.
Flexible workforce scheduling: organise cover quickly and easily
Automatic translation does not only make day-to-day work easier. Its value becomes particularly clear when things do not go according to plan and quick action is required. This is a situation everyone knows: a colleague is absent and their tasks must be taken over at short notice. But what if the only available person near the deployment location with the right qualifications does not speak the language? Normally, the assignment would have to be cancelled. With Celero One, this is not a problem: simply translate the work instructions into the appropriate language – and the available person is fully prepared for the assignment.
Ensuring operational excellence
Experience shows that even when tasks are essentially identical – for example, shelf maintenance – they differ in detail from customer to customer or from one store to another. This makes it particularly difficult for replacements or new staff to maintain the high level of service expected by the customer. Not with Celero One: even complex tasks can be broken down into a logical sequence of work steps based on a clear if–then structure. Instructions designed in this way can incorporate even the smallest individual customer requirements and ensure they are followed. Sergio Castaño Garcia describes the practical benefit as follows: “For me, this primarily means transparency: I can see how processes are designed and how they are executed in the field. For our employees, it means they understand their tasks exactly as intended – in their own language and without uncertainty. And our customers can rely on consistent execution – regardless of who carries out the assignment.”
A brief conclusion
Even in multilingual teams, AI-powered translations ensure that work instructions are clearly understood and correctly implemented.
Learn more about Celero One and your benefits at
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